Growth can be either linear or exponential. What happens when we set our sights on10x rather than a 10% sales increase?
For one thing, you will imagine possibilities that you never would otherwise. To grow sales you might think of hiring a salesperson or adding a new campaign or promo. To multiply sales you might think of partnering with or even acquiring a competitor.
Whether you reach the goal or not, you’re thinking anyway, so you may as well think big. After all, the one driven to be the world’s first trillionaire may never hit that number, but is virtually guaranteed to make an enormous amount of money.