Cease or persist?
Our never-give-up culture motivates us to continue doing things that don’t serve us lest we feel like quitters. But it’s wise to stop doing what isn’t working.
One focusing question when you consider stopping something is: knowing what I now know if I had the choice to start this today from scratch (hire this person, make this investment, choose this partner, obtain an advanced degree…) would I do it?
If the answer is a clear no, don’t fall prey to the sunk cost fallacy — the idea that because you “invested” time in something you should see it through.