If you’re using last year’s SEO strategy, your business is on the verge of obscurity

TLDR;
- Not incorporating AI into your SEO strategy will soon be the equivalent of not having a website.
- MOST companies’ websites and applications are not optimized for AI, even though growth in the use of AI tools is exponential
- This problem should concern every company, organization, influencer, or brand with a website.
- Message me, and I’ll be happy to connect you with experts who can assess your company’s risk.

THE TRANSFORMATIVE POWER OF AI: ERA BEYOND THE INTERNET AND ELECTRICITY
Artificial Intelligence (AI) is poised to revolutionize our world in ways that could surpass the impact of the Internet or even the discovery of electricity. AI has the potential to reshape every aspect of our lives and is set to bring about profound changes, making it perhaps THE most consequential technological advancement in human history.

The adoption curve is scary. It took seven years for the Internet to reach 50 million users. By comparison, in 48 hours, 100 million people were using ChatGPT (just one of many AI tools).

THE EVOLUTION OF SEARCH: A NEW PARADIGM
Eighteen months ago, searching the Internet was akin to visiting a vast library with Google as the diligent librarian, guiding you to numerous sources that might contain the answers you seek.
With AI, this paradigm has dramatically shifted. AI (the librarian) now acts as an all-knowing entity, bypassing the need for extensive searching. It can instantly provide precise answers, drawing from all available information.

This technological leap means we no longer have to sift through volumes; the answers are delivered directly, revolutionizing how we access knowledge.

Yes, it is imperfect and still “hallucinates.” But the paradigm shift is undeniable.

The Impact on SEO: A Crucial Turning Point

THE IMPACT ON SEO: A CRUCIAL TURNING POINT
This AI-driven transformation has significant implications for Search Engine Optimization (SEO). We are at a critical juncture where failing to optimize your digital presence for AI is soon to be akin to not having a website at all.

Companies that ignore this shift risk becoming invisible in an AI-dominated search landscape. If your SEO strategies haven’t evolved in the past two years to accommodate AI’s advancements, your business is on the brink of obsolescence.

The speed at which AI changes search dynamics means that companies not optimizing for AI will lose visibility much faster than those who didn’t have a website two decades ago.

Ensuring your business is discoverable by AI is no longer optional; it’s essential for survival in the digital age.

Let me know if you’d like me to connect you with an expert who can assess your current environment and risk profile.